By now we’ve all seen the clip. Swirly birds nest of hair and pursed lips, he actually says out loud, “When Mexico sends its people, they are not sending their best …”

I can’t bear to finish it. It’s too hurtful and we’ve all heard those words so often, they’ve etched themselves into our minds and will not easily be forgotten. The last thing we need is to hear them again.

The fallout from that statement was stunning and swift for Donald Trump. It started June 24 with Miss U.S.A. performer J. Balvin, who in an interview with Billboard said, “This isn’t about being punitive, but about showing leadership through social responsibility. His comments weren’t just about Mexicans, but about all Latins in general.”

Univision followed shortly, as did Property Brother Jonathon Scott, who was to be a judge at the Miss U.S.A. pageant saying, “I’m an advocate for equality in every sense of the word. It makes my soul ache to hear the hurtful comments being made about the people I love.”

Also listed among those to cut ties with Donald Trump was NBCUniversal, who broadcasts the Miss U.S.A. and Miss Universe pageants as well as his reality television show, The Apprentice.

“At NBC, respect and dignity for all people are cornerstones of our values.”

Unsurprisingly there was much shock and disappointment when NBC announced just a few short months later that Trump would be hosting Saturday Night Live on November 7.

“Donald Trump has yet to apologize for his bigoted comments about Mexican immigrants. Allowing Trump to host SNL will legitimize and validate his anti-Latino comments,” said the National Hispanic Leadership Agenda (NHLA) in a public letter to NBCUniversal. The NHLA is comprised of 40 of the leading national and regional Hispanic civil rights and public policy organizations, other elected officials, and prominent Hispanic Americans.

Petitions from change.org and moveon.org started hitting email inboxes almost immediately calling on NBC to drop Trump from the show.

In a particularly pointed portion of the change.org petition written by Justin Chap of Alhambra, California, “SNL is one of the most popular late-night sketch comedy shows of all time. Putting Trump on SNL legitimizes him and his views as mainstream. From calling Mexican immigrants “rapists” to his inexcusable treatment of women, Trump has brought incivility and a circus sideshow to the presidential race. It is time to take away the spotlight.”

The reality, however, is NBC will most likely not be revoking its invitation to Donald Trump, so the question now is, why do we continue to watch?

I think regardless, inviting him at all is a validation. It doesn’t matter what the outcome, the damage was done the moment they asked him to be a part of that show. Damage that can never be undone and it all is traced back to NBC’s original statement. That at NBC, respect and dignity are the cornerstones of their values. Clearly there are limits to these values and they stop at ratings.

Here is my bottom line, I believe the man to be bigoted, racist, Islamophobic, misogynistic, hateful and dangerous. More so, however is the disgraceful way in which NBC has completely gone back on its so-called values. To make a statement like that, to cut business ties only to turn around and welcome him back. It is a slap to the face of the Latino community and staff members of NBC.

I prefer to stand for integrity, equality and tolerance. I prefer to stand amongst the ranks of those individuals who believe above all things that humanity is the one thing that ties us all together and together we must make it clear to Donald Trump and NBC that we will not support those who seek to undermine that humanity.