The ‘Most Magical Place on Earth’ and the ‘Happiest Place on Earth’ have now become two of the ‘Most Expensive Places on Earth’. It was recently announced that Disneyland Resort in Anaheim, California and Walt Disney World in Orlando, Florida will once again be hiking up their prices.

I’ve gone to Disneyland and Disney World one time each. I remember walking down Main Street USA and feeling like I was in heaven. The rides, the characters, the costumes. Being young, I never thought about how much my parents had to spend to get us there. They had to pay for themselves, as well as three kids. Disney is one of the biggest companies in the world, and claims to be all about family and magic—a claim that ever-rising prices contradict.

Sure, they’re always adding new attractions, replacing old ones, and expanding their geographic footprint. Yet this also draws in ever more customers, so it confuses me as to why — with all the money flowing in — they feel the need to once again raise their prices.

Disney has parks all over the world, they have their own family cruise ship, a private island, a resort in Hawaii, and the ever-expanding Disney company — all prodigious sources of income — yet admission is only getting more and more expensive.

I have a sister who lives in Los Angeles, and my parents, my other sister and I are visiting her at the end of March. Disney’s California Adventure is a possible excursion we’ve discussed, depending on how much the tickets cost.

The fact that this is a consideration is sad to me. My favorite types of YouTube videos to watch are recordings of parents surprising their young child with a trip to Disney—and the joy that consumes the child when they realize the situation.

That’s where the magic is. Not in the money. The magic is the people. The kids, the teenagers, the adults, the elders.

You are never too young or too old to be a fan of Disney. Though the prices could be a little cheaper, walking through those gates and smelling the delicious food and seeing characters like Goofy, Mickey, Minnie, Donald make it worth it.

Magic is everywhere except the parks’ prices. Everyone should be able to take a trip to a Disney park at least once in their life and discover the magic that Walt Disney felt for so many years.